Google seems to fight against the growing influence of the online network Facebook and wants its search results more closely on the Friends of a user.
Similar to the Facebook "Like" function can be highlighted by Google in the future some content with a "+1"button. When looking around for a recipe or hotel users will see the same recommendations from friends or relatives, according to Google.
The function is reminiscent of the concept of "social search, " the Facebook drives with Google's arch rival Microsoft. The preferences and information are the friends of a user for him relevant as a hit, the result is a search engine algorithm says Facebook founder Mark Zuckerberg and over again. Therefore they should be displayed prominently in search results.
Google remains the undisputed number 1 in Internet search. With the small ads in the area of search hits earned the company billions. Facebook, with its 600 million users, but is now often seen as a potential threat to Google's business: if people are looking for more than Facebook and Microsoft Bing, Google automatically earn less. With its own activities in the community area, such as the online network Orkut Google had only moderate success so far.
Google remains the undisputed number 1 in Internet search. With the small ads in the area of search hits earned the company billions. Facebook, with its 600 million users, but is now often seen as a potential threat to Google's business: if people are looking for more than Facebook and Microsoft Bing, Google automatically earn less. With its own activities in the community area, such as the online network Orkut Google had only moderate success so far.
Everything to know about Google +1
What is +1?
At +1 is a new recommendation feature of Google. Who is logged in with their Google account can, pages or products that appeal to him to recommend a click on the +1 button. The tip then emerged with all the friends who also have a Google account and are stored as a contact in your Google profile.
Why should I use +1?
According to Google, the advantages are of +1 in the relevance: You get the right recommendations (because they come from people who are important to you) at the right time (if you're looking for actual information about a topic) and in the correct format (in the Search results).
Where can I see my friends' recommendations?
Enter a search term appears in Google, with each hit in the future on the number of people who have the website or the product "geplusst" (recommended). Are they your friends, Google displays one of the real name of the person who gave the address. Google will list all +1- recommendations in your Google profile.
Are there links to other services?
Google offers the possibility to enter in your profile, your Twitter address. You will then not only +1- recommendations from your Google contacts, but also from people you follow via Twitter.
What is Google's +1?
The introduction of +1 by Google is of course not altruistic. The search engine registration, which pages or articles you recommend preferred. Who, for example, recommends more digital cameras in which Google is assuming that he is interested in photography - and adjusts the search engine advertising accordingly.
It is also possible to influence the search results due to the rate of recommendation. This could lead to results which may have many of the recommendations are placed in the future above.
+1 Is perfect in its current state?
No. On Facebook wants you off and also the opportunity to express its displeasure. This would be an "I do not like" button helpful. Which there is not. Even with Google's +1 can currently only make a positive recommendation meant. Warnings, such as from rogue deals are not possible.
Is there only +1 in the Google search engine?
No. Google will soon be offering a tool with which you may place a +1 button on Internet sites.
When is +1 after Germany?
Google rolls out right now +1 on the English-language website www.google.com. Who has a Google account can then immediately make recommendations. In the coming weeks, the company also fits the German pages.
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